Gruppo BuildingGruppo Building


7 July 2022
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Building and Green Pea, together with Boffa Petrone & Partners and the University of Gastronomic Sciences of Pollenzo, create a green manifesto for the future of living and buildings

Turin, 7 July 2022. The building is an open, dynamic system that evolves over time, characterized by actors, flows and valuable relationships, which make it a metaphor of humanity’s coexistence with the Planet. With this philosophy, Green Pea Building is born, a new enterprise for the design of the buildings of the future, an idea to co-inhabit and co-evolve in an ecosystem of renewable consumption, circular, systemic, in balance between the natural realms and people.

Green Pea Building was born from the union of ideas between Green Pea, the first Green Retail Park in the world dedicated to the theme of Respect, created by Oscar Farinetti, and Building, the group of Piero and Luca Boffa, who deals with innovation of living and real estate. The mission of Green Pea Building is described in a manifesto in 7 green points, defined together with the study Boffa Petrone & Partners and the Laboratory of Sustainability and Circular Economy of the University of Gastronomic Sciences of Pollenzo (UNISG)with the collaboration of Green Pea. The starting point is the protection and regeneration of the biosphere on which the social and economic plane that characterize society as we know it depends. The project in the coming years, adopting strategies of systemic design, circular economy, ecodesign, will create public buildings and homes regenerating and upgrading the existing, without consuming new soil, using eco-efficient and eco-effective materials, reusable and reconvertible at the end of life.

“Green Pea Building is the foundation stone for the building of the future. A significant change in pace and the starting point for the design of buildings that move on the horizon of innovation: in balance with ecosystems, the maximum expression of a circular economic model, with an approach that aims at the welfare of all. A manifesto able to inspire even the new generations because it can indicate a holistic vision towards new priorities, laying the foundations of the first sustainable entrepreneurial example in the field of construction”, says Piero Boffa, president of the Gruppo Building.

“Home is perhaps the most precious asset for us humans. Our home often resembles us. What was born, through the union of the forces of Building and Green Pea, is a project that helps people of Respect to live in a house of Respect” comments the founder of Eataly and Green Pea Oscar Farinetti.

The 7 points of Green Pea Building are Earth, Air, Water, Energy, Resources, People and Future: pillars of a cultural reflection offer concrete solutions to support the ecological transition.

  1. We regenerate the earth, together with those who respect the beauty that resides in nature and in society.
  2. We protect the purity of the air, in synergy with the plant world..
  3. We combat water waste and pollution by preserving water quality.
  4. We use only the necessary energy, preferring that from renewable sources.
  5. We reduce and manage resources, waste and emissions.
  6. We encourage sustainable lifestyles and valuable relationships between people, inviting them to be co-responsible.
  7. We understand the impact of our choices on the future, to ourselves and to others, by telling them.

From the application of the systemic approach to a building, a project is born that focuses on the health of people and the Planet, thus adopting a vision of One Health that invites us to reason as a single interconnected system. A change of economic-cultural paradigm that in a circular key brings the attention to natural and cultural biodiversity, communities, the quality of relationships and the substance of behavior

“The UNISG Sustainability and Circular Economy Laboratory was created to support innovation, offering a holistic vision for analysis and design. We cannot afford to compromise relations with the best supplier of raw materials known to mankind, namely Nature. Green Pea Building was born with this goal. A project that identifies a common language, accessible, transparent, inclusive, that through beauty and lightness, guides us in facing the difficulties of a society in crisis, because it continues to be an expression of an economy bordering on a finite Planet” says Silvestro Greco, scientific director of the Laboratory of Sustainability and Circular Economy of UNISG.

“The Green Pea Building project stems from the deep bond between the values that animate Green Pea and the Building Group: we both design houses for those looking for a new idea of living, convinced that choosing to live in respect for the Earth and people is the first way to make a difference every day, in their daily lives. It is time to reflect on our role as inhabitants of Planet Earth, our common home, and to put this awareness at the center of all our efforts. We are proud to share visions and goals with Boffa Petrone & Partners and to transform them into projects that make the choice to live sustainably more beautiful and welcoming. ‘From duty to beauty’: the motto Green Pea is the synthesis of our collaboration” comments Pierangelo De Poli, CEO of Green Pea Home.