From 19 to 22 March 2019
The BP + P study of the Building group in Shenzhen
Turin, March 18, 2019. The Building Group brings Italian know-how to China with a design project for SZFA, an association that organizes the Shenzhen International Furniture Exhibition, the international furniture fair, which opens today in the city of southern China. The BP + P Boffa Petrone & Partners studio of the Building Group, together with Color By Vasino, realizes a large installation at the entrance of the Shenzhen fair, the technological and hi-tech epicenter of the People’s Republic. Until March 22nd, in the square in front of the hall, a large camouflaged and camouflaging color sculpture will rise, which changes shape depending on the observation point. The intervention of the Turin studio symbolizes the international character of Shenzhen, the transformation of the city of Guangdong province into a place of trade and innovation, traffic of ideas, meeting of worlds and cultures.
“In China, the fascination of Made in Italy in sectors such as fashion, wine and culture is always very high and it is a sign that Italy’s attraction is very strong. Working in China is a challenge for us, which means positioning ourselves in a market that, from the point of view of real estate, architecture and design, can offer us important opportunities for growth and internationalization ” comments Piero Boffa, President of the Building Group.
From 2020, the event will move from location to become the most important design event in Asia, as big as the Salone del Mobile in Milan, with over 500,000 square meters of exhibition space. The pavilion designed for the 2019 edition of the SZFA is a prequel for the coming year, when the BP + P studio will design an artistic and architectural project outside the new exhibition space that will host the event in Shenzhen. The two installations 2019 and 2020 are not the first experience of the Building Group in China: in 2018 the BP + P Boffa Petrone & Partners studio intervened at the Shenzhen furniture fair, creating a conceptual stand, a combination of different experiences through a collaboration between the Angelo Vasino spa, the communication Noodles and the Costume and Fashion Academy of Rome. The project resulted in the creation of Colore by Vasino, a brand with which the BP + P studio was charged with the realization of the installations of the following two years.
“We are delighted with the assignment obtained by the SZFA – Shenzhen Furniture Association, we believe it is an incredible opportunity for our studio to be able to work in such a dynamic and expanding environment as Shenzhen, a new window on the world. After the success received from the first project realized for Colore by Vasino, during the March 2018 exhibition, and the subsequent assignments for 2019 and 2020, we are seriously considering the opportunity to open a BP + P China study “commented Luca Petrone Founder of the study.
Beyond Shenzhen, in Turin BP + P has already created public architecture and design in dialogue with open spaces to the city, places and art events, to the OGR-Officine Grandi Riparazioni, to the Lamarmora Barracks and to Torino Esposizioni for the Paratissima art fair . In a context of historical architecture, in 2017 BP + P realized the furnishing project for the entrance courtyard of the new OGRs: a set of elements and furnishings to welcome the public, a large square returned to the city, a place for meeting and interaction. And also in this case the colors enrich the space that at night, through the use of light, becomes a succession of different scenarios, making the space always different in the eyes of visitors. At the same time, the BP + P studio presented Temerario, a new recovery project through the design of former industrial containers, transformed into the info point of Paratissima and present in the context of the west courtyard of the OGR as a lounge, console and external bar of Snodo, l food and wine area of the Turin hub.