New flagship store Via Monferrato 15/M – Torino
A small boutique on the street level, a corner of quiet and peace, where the harmony and simplicity of the furniture lines guide the eye among the alkemy brand skin care products. The small space encloses a series of different experiences under the exposed brick vault: from display to product testing. The resin counter, with soft corners, is an element that transcends its very function and invites the customer to take a tour of the boutique, emphasized by the curved lines of the copper-colored shelves on a light green background. The pale pink of the storage units, the red of the bricks and the traditional resin floor complete the harmonious mood board of the new alkemy flagship shop. A retro-style copper window hides the space dedicated to facial treatments and completes the environment entirely oriented towards the customer and his skin.